An explorative study of corporate travellers’ perception at a German airport

The modern working environment is changing at a fast pace due to factors such as globalisation, digitalisation, and demographic trends. Taking an exploratory approach, this study examines how prevailing factors shaping the working world may influence the perception of business air travellers. Relevant factors are identified through a literature review, which results are confirmed by expert interviews (N = 11). Business travellers are surveyed (N = 67) at Munich Airport regarding their personal experiences and their evaluations of these identified factors. Their perceptions concerning the psychological and physical experience, digitalisation, age, and gender are examined in detail.Findings provide insights into the development of business air travel, with a focus on German business travellers. Despite the influence of advanced information and communications technology, survey results reveal that air travel might stay an essential part of the working world, as face-to-face meetings are not fully replaceable. Increasing multi-partner project work and flexible work structures could even lead into an increase of air travel. The study also delineates recommendations and research potential, such as the extension of the study in the light of the global COVID-19 pandemic. The question of how trends within the working world influence the perception of business related air travel is rarely studied. This study contributes to this gap in the scientific community.     

Allocating an advertising budget to international travel markets

Deciding on advertising appropriations is a common problem to all National Tourist Offices. The Austrian National Tourist Office now employs a decision support model allowing for inclusion of managerial judgments. In tourism, like elsewhere, application of standard optimization routines to marketing decision making is straight- forward, once the relationship linking market response to input has been modeled adequately. A tailor-made decision calculus procedure eliciting managerial judgments on the relative importance of the factors determining a receiving country's travel market share provides the weights otherwise inaccessible by objective parameter estimation. A tourism manager thus can evaluate countries as tourism generators and allocate an advertising budget accordingly.     

入世后旅行社人才竞争对策分析

入民后旅行社业遭受的最大冲击将是人才的竞争。本文在分析我国旅行社面对的人才竞争态势基础上，从企业机制变革、转变人才观念、培育激励制度、职业经理人的培养和强化企业品牌等几方面分析了旅行社应对这场人才竞争应采取的对策。     

网络多媒体在旅行社业务中的应用初探

从旅行社的旅游业务出发，分析目前旅行社所面临的国际、国内形势，根据旅行社实际业务运作情况探讨网络多媒体在其中的实际应用，针对旅游电子商务的发展趋势提出了目前施行社应充分应用网络多媒体的必要性和重要性。     

论中国旅游业的危机管理机制--以非典时期旅行社行业的救助与自救措施为例

非典给中国旅游业带来了强烈的冲击，作为旅游业的龙头，旅行社遭到了惨重的经济损失。在旅行社全行业处于极度萧条的时段内，政府出台了一系列的措施来扶持旅行社的发展，各旅行社也纷纷采取各种措施力图自救，无论是政府救助还是企业自救，在某种程度上都存在一定的不足之处。     

特许经营在我国旅行社业中的发展

作为一种新兴的商业模式和营销体系，应用在旅行社业中的特许经营是旅游批发(经营)商控制销售渠道的一种手段。目前，我国旅行社业中引入特许经营还不是非常普遍。在对特许经营内涵进行界定的基础上，从我国旅行社业现状出发，通过对特许经营优势的阐述，表明我国旅行社业引入特许经营进行扩张的必要性。同时阐述了中外旅行社业应用特许经营的现状、存在问题以及特许经营在我国旅行社业中的未来发展趋势，希望能对正处于扩张思变期的中国旅行社业有所借鉴。     

旅行社多维共赢经营理念探析

通过对知识经济时代现代企业领导思维模式分析，结合旅行社现在的竞争形势，提出多维共赢的现代旅行社竞争的新理念，并具体从产业、企业和顾客等6个方面阐述旅行社共赢经营理念，最后以济南市一家旅行社为案例从实践中分析旅行社共赢的具体内容与成果。     

旅行社产业链条中的利益分配机制研究

旅游客源地与旅游目的地旅行社经营业绩存在显著差异,旅游客源地旅行社经营绩效优于目的地旅行社经营绩效,旅行社产业链条中存在利益分配不平等现象。本文首先建立模型论证这种旅行社产业链条中利益分配不平是由旅行社产业链条中不同环节的市场结构不同引起的;接着指明旅行社产业链条中不同环节之所以市场结构不同,关键是不同环节的规模经济、进入壁垒、要素需求等不同,导致旅行社产业链条中的下游环节往往处于利润高端,上游环节往往利润微薄,甚至亏损;最后根据旅行社产业链条中这种利益分配状况提出了改善我国旅行社经营绩效的具体政策建议。     

我国自驾车旅游的现状及发展对策

时下自驾车旅游日益受到国内旅游者的欢迎,如何促进这一新型产业的发育成长,已成为业界人士高度关注的课题。对于自驾车游客来说,便利的交通、丰富的生态资源优势的吸引力远远不够。要吸引更多自驾游游客,更重要的是做好旅游资源的整合,并加强一些软、硬件设施的建设。本文主要从我国自驾车旅游兴起、现状及存在的问题,阐述推动我国自驾车旅游的发展对策。